Salvador Martinez

Who are Bullmetrix?

BullMetrix is a digital marketing and advertising firm based in Buenos Aires, Argentina. Founded in 2015, the company focuses on growth marketing for businesses across Latin America. They offer a range of services, including SEO, paid media, content marketing, and creative services. BullMetrix has a team of over 80 professionals and is known for its scalable, agile, and measurable results. They have worked with a variety of notable clients such as Disney, Sodimac, and Despegar. Their services are aimed at enhancing digital strategies and improving performance through data-driven approaches and a deep understanding of the digital landscape.

Case Study

Bullmetrix: UI Redesign project

Participated as a member of the UX/UI team. My responsibilities involved: Planning, Testing, Diagramming, Prototyping, and presenting findings to stakeholders.

Some of the tools used for this project

The clients had a fairly outdated website, which, in their opinion, did not reflect the product they sell/offer. At Bullmetrix, they requested a complete redesign as well as the identification of potential improvements in the architecture of the new site, aligning with their updated brand guidelines.

Once it was approved, we focused on searching for visual references based on the client's needs.

Problem statement (Expectations and Kickoff)

Medium and High fidelity prototypes

Comenzamos armando arquitectura y analizando competidores

Some of the websites we investigated

Once the moodboard and design criteria were finalized, we started creating sketches at various fidelity levels, regularly reviewing progress with the clients. However, they didn’t want to see low-fidelity prototypes, insisting on medium-fidelity or higher to better understand the concepts. The clients were responsible for providing the content, but due to internal delays, it wasn’t delivered on time. As a result, we had to improvise temporary content to continue development.

Resaltado

Multiple layers, dimensional effect

Text follows the scroll

Impactful heading

Navigation available at Hero section

No need to scroll to reach main content

Able to scroll through sections

Custom-shaped images

Navigation in plain sight

They can start by selecting one of the three options, which automatically takes them to the graph below. The hover effect allows them to see what the three options are (the icons are placeholders; each icon should represent a different option).

Default

Traffic

Hover

Floating menu in large size. In the other sections, it compresses to take up less space.

There is no scrolling. The sections are fixed, and each one is used for a different topic.

Having the possibility for the Hero section to already convey the company's value with real data.

This button can be used to schedule a call or go to the contact form.

The goal is for the landing page to serve as an introduction, showcasing only the most important information. We want users to feel compelled to explore the site further, so the internal sections should handle the rest of the details.

Each section has a button that redirects to another section.

Introduce the success stories in the partners section.

Next to the button, numerical data such as "Quality proof" can be detailed.

Here, the services could simply be mentioned, and users can be redirected to learn more.

Minimal content

You can navigate by scrolling, but the entire screen changes. There's also a sidebar menu.

Fixed sections

Full-screen menu proposal

Scroll / Section in Blocks