Case Study
Dead Person’s Switch
Participated as a member of the UX/UI team. My responsibilities involved: Research, Documentation, Planning, Testing, Diagramming, Prototyping, and presenting findings to stakeholders. A confidentiality agreement was signed for this project. The information shown does not belong to the final product.
Some of the tools used for this project
Wait... a dead person what?
Is a switch that is designed to be activated or deactivated if the person becomes incapacitated, such as through death, loss of consciousness, or being bodily removed from control.
These were the main challenges I’ve faced during this time:
No research culture
Many twist and turns
Tight schedules
Catching up with crypto
Non disclosure agreement
Different projects running at once
Coming into the crypto world was a rough challenge for me, and while I had previous knowledge on the subject, it wasn’t easy to start researching as much information within the cryptocurrency world stays anonymous. We received an order from Bussiness saying that we were not allowed to conduct any surveys or interviews, as the product we had been crafting remained a secret to the market and they didn’t want to take any risks. For this project I was in charge of all the investigation that has been done, and with all that in mind, I decided to start with desk research.
Investigation kick-off
We analyzed competitors and products that are somehow related to the product we were crafting.
Existing products
Product N°2
Product N°3
Product N°4
Product N°5
Are they easy to use?
Do they prioritize privacy?
Has been designed for cryptocurrencies?
Price
$50 USD / year
1 ETH / year
Free
$50 USD / year
$3600-5000 USD / year
Product N°1
After some investigation, we finally had some key knowledge that would drive the project to a clearer path:
The region with the most users of cryptocurrencies in the world is Latin America. The main countries with users who possess cryptocurrencies are Brazil, Colombia, Argentina, Mexico, and Chile.
At least one million people in Argentina have adopted cryptocurrencies as an alternative to their national currency.
Male traders aged 20–35 comprised the biggest market sector (65%) with the highest trading volume.
While trading volume was significantly higher among traders aged under 40, the trading value was higher among those over 40.
The use of mobile platforms was more common among female users under 35, while desktop was particularly popular among male users over 40.
Sources: Surveys from Statista, U.S universities, ECL Chile, and Forbes, to name a few. Samples go from 1000 to +30000.
We could also gather some information from clients in contact with Bitpatagonia. All answers were translated from spanish.
“I need to make sure that my investments are safe at all times”
"I'm still getting into the crypto world and I'm very wary about some crypto-related products."
“It would be nice to have a way to recover my assets in case I lose access to my wallet”
“I work a lot and I would like to worry less about my investments”
Iterating User Personas
After doing some research it was finally the time to iterate our Personas, as they were originally created without doing any major or reliable investigation. This is a summarized version of the final result:
48 years old
Franco
Lawyer
Married with 3 kids
+15 years of investing
Lives in São Paulo, Brazil
Works and invest thinking about his retirement and the future of his family.
He is wary about the crypto world and aware of scams.
Needs to be sure that his assets won’t end in the wrong hands.
Wants to worry less about possible frauds or mistakes. Needs a platform to trust.
His most common coins are BTC and ETH.
28 years old
Cintia
Data analyst - Trader
Single
Lives in Buenos Aires, Argentina
She is an early adopter of cryptocurrencies.
She trusts technology.
Supports decentralization.
Wants to have more time to enjoy.
She wants to have a backup plan in case she can’t access her funds.
She works for the U.S and doesn’t declare the money within her country.
My duties didn’t stop there. I still had some work to be done:
Product’s main feature flow
South-Asian market research
Pricing plan strategies
Testing competitors product
Document findings
Present discoveries
Diagramming our MVP
Alongside the developer team, we had to start thinking about how the MVP would look like, and that’s why we started doing different user flows, to check all the possible turns throughout the interaction with the product. I was particularly in charge of crafting and shaping the product’s main feature flow together with the devs team.
Before starting prototyping, we took some time to adjust the design system and voice and tone manual so we could save time in the future. While we worked together as a team, I was in charge of adjusting the voice and tone guidelines, making them more accessible, reliable, and valuable for our User Personas and their needs. We focused on transmitting a sense of responsibility, security, and transparency to our users in both english and spanish. For future implementation within the South Asian market, we would require a professional translator to help us out.
Early low fidelity prototypes from the product.
Final version of the product
We needed the product to transmit transparency and security to users at all times, which is why we put together an assisted onboarding flow, as well as provided dashboards with all the essential information so users can organize their switches. It is crucial that people remember they are in control at all times and that we are reliable and can protect their assets if necessary.
Time for testing
We asked users to complete a series of tasks in order to set up the product’s main functionality, and the results were better than we expected. After setting up their account we asked them to edit the information they entered. However, there were some surprises we did not expect at all:
90,9%
80%
72,7%
36,3%
Completed the task the way we expected (10 out of 11)
Opined positive towards the product (8 out of 10)
Edited the information as we expected (8 out of 11)
Found a key interaction CTA text confusing (4 out of 11)
Later on we decided to do some small changes towards the final release of the product. We didn’t have time to test again however we thought of running A/B Tests.
Production time
Now the product is in production and will be out soon for stakeholders and Bitpatagonia’s close family. Looking forward to the future the plan is to start using analytics tools to measure the user's journey throughout the site.
Let’s keep in touch
Feel free to connect with me on linkedin, or email me at salvadormartinezux@gmail.com
© 2023 Salvador Nehuen Martinez. All rights reserved.
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